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Filli Cafe announces its major International Expansion Plan

August 11 2015

The brand, a vision of the company founder and CEO Mr. Rafih FiLLi to give tea its place of pride in the coffee dominated beverage industry, has made its presence felt in the UAE market since 2004. Over the years, Filli Cafe has not only offered tea lovers in the region best quality offerings but also created an inviting ambience for them to feel at home.

Filli Cafe, a name tea lovers in the UAE have come to trust and adore, has announced its ambitious International expansion plan with an eye on the markets in GCC Countries, North Africa, UK, USA, Canada, India and Pakistan.

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The first franchise sign off for five outlets in Qatar has already set the renowned brand off on its way and has laid out the path for things to come.

The brand, a vision of the company founder and CEO Mr. Rafih FiLLi to give tea its place of pride in the coffee dominated beverage industry, has made its presence felt in the UAE market since 2004. Over the years, Filli Cafe has not only offered tea lovers in the region best quality offerings but also created an inviting ambience for them to feel at home. Today, it sells 30,000 cups of tea per day, and has grown to 15 outlets in the UAE with four more set to open in the near future.

The goal for the company is to become the largest and most admired tea brand in the world. It aims to take its delightful offerings, including the popular signature blend, Filli Zafran Tea to all tea lovers and make it a household name. The expansion plan for Filli Cafe has in the same vein. It has also offers a brilliant opportunity for investors in various regions of the world to be a part of the franchise business and what could be a tea revolution.

The new development for the company will bring Mr. Rafih FiLLis vision to life and he is definitely excited about what the future holds.

“We have been building our flagship brand Filli cafe in the UAE market with some unique concept and we believe that its time for us to expand our reach globally. We do have some ambitious plans for growth in both regional and international markets and our aim is to target a mix of new markets in various GCC countries, UK, US, Canada, India, Pakistan and North Africa to offer the customers with different experience.”

According to the expansion plan, Filli Cafe intends to open 100 outlets in the UAE by 2020. By the year 2017, it plans to open 30 stores in the UAE with 70 operating franchises all over the world. While the outlets in the UAE will be, 100% owned by Mr. Mr. Rafih FiLLi, the franchise option would be available in all the other countries. In fact, the plan has been set in motion with the first franchises for five outlets already being signed off in Qatar. The brand has also set up a dedicated team for expansion..

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