FiLLi Café Launches 'Grow with Every Pour' Sustainability Campaign for World Environment Day 2025

In celebration of World Environment Day, FiLLi Café proudly launches its new campaign, “Grow with Every Pour,” a bold step toward sustainability and community engagement.

As part of the initiative, FiLLi is distributing Self-Grow Kits to customers who purchase from its Premium Tea Powder range across select outlets. Each kit contains a biodegradable cup embedded with Ghaf tree seeds — the national tree of the UAE — encouraging customers to sip, plant, and grow something meaningful at home.

“This isn’t just about chai. It’s about giving back to the land we call home,” said Mr. Rafih FiLLi, Founder and CEO of FiLLi Café.
“Every FiLLi cup now holds a seed of hope — and we invite our customers to grow with us.”

The campaign also includes a social media contest, encouraging participants to share their planting journey using #GrowWithFiLLi, with winners receiving exclusive FiLLi gift kits for themselves and a friend.

The initiative runs from June 5 to June 15, 2025, and kits are available at select outlets for a limited time on a first-come basis.