Mr. Rafih FiLLi, a sociable and fun-loving individual, got his nickname 'FiLLi' from friends during school. This nickname inspired the founding of FiLLi, where his determination led to the creation of the signature FiLLi Zafran Tea, a unique and well-loved tea in the market.

Today, FiLLi Brand proudly stands alongside esteemed partners in the UAE, with its stores situated in prestigious developments such as Majid Al Futtaim, Meerax, Burjuman, ENOC, Shurooq, and TECOM Group. Adding to its prestige,
 
FiLLi Brand has also partnered with renowned names like ICC Academy and Danube Sports World, enhancing its appeal by including social health clubs and venues. This makes FiLLi Brand a standout choice for presence during major sports events like the ICC World Cup, Asia Cup, and IPL.