Sound Mind. Sound Body. Sound Karak.
This June, FiLLi Café joins the ASICS SportStyle launch at Mall of the Emirates with a three-day, co-branded Karak Station — a pop-up that pairs Dubai's most-loved chai with one of sport's most enduring ideas.
A locally-rooted partnership
ASICS's launch is built on a Made Here direction — a tribute to local creativity and contemporary Dubai culture. Pairing with FiLLi felt natural: born in Dubai, brewed for the city, and now part of how it moves. The co-branded cart sits inside the new ASICS store, serving guests across the launch window.
What we're pouring
Three drinks, served in co-branded FiLLi cups, across three days:
- Zafran Chai — our signature saffron karak, slow-brewed, silky, aromatic.
- Iced Spanish Latte — espresso, condensed milk, ice. A modern Dubai classic.
- ASICS Matcha Dates (Limited Edition) — ceremonial-grade matcha layered with Khalas dates and milk. Designed for this launch only.
All three drinks are walk-in, complimentary while supplies last.
Sound Mind, Sound Body — the philosophy ASICS has carried since 1949 — finds a natural complement in the rituals of tea. Slow brewing. Shared cups. A moment of pause. Karak is sport's other half: the recovery, the reset, the return to centre.
When & where
- Dates: Thursday 11, Friday 12 & Saturday 13 June 2026
- Where: ASICS Store, Mall of the Emirates, Dubai
- Hours: 3:00 PM – 9:00 PM daily
Drop in, grab a cup, and toast a launch that's quietly about more than shoes.
Follow @asics_sportstyle_me and @fillicafe for launch-day stories.