FiLLi Cafe signature chai being poured
Help Centre

Frequently
Asked Questions

Everything you need to know about FiLLi Cafe, our signature Zafran Chai, locations, ordering, and franchise opportunities.

About FiLLi & Chai

FiLLi Cafe is Dubai's most loved tea cafe chain, founded in 2004 by Rafih FiLLi. Famous for its signature Zafran (Saffron) Chai, FiLLi has grown from a single tea stall in Al Mamzar, Dubai to over 100 outlets across 13 countries including UAE, Qatar, USA, UK, Canada, Oman, India, Pakistan, Nepal, Mauritius, Seychelles, Sri Lanka, and Australia. FiLLi was featured as a Harvard Business School case study in 2018 and has won multiple Best Tea in UAE awards.
Zafran Chai is FiLLi Cafe's signature saffron-infused tea — the drink that started it all. Made with premium Assam black tea and organically grown Kashmiri saffron, it takes 150 flowers to produce just one gram of saffron, making it the world's most expensive spice. Perfected over 20 years by founder Rafih FiLLi, this golden cup of chai has become the most recognised tea in the Middle East and is now served across 13 countries.
Karak Chai is a strong, sweet milk tea beloved across the Gulf region. Made by slow-brewing black tea with cardamom, sugar, and evaporated milk, it produces a rich, creamy, and intensely flavoured cup. FiLLi's Karak Chai uses our signature blend and traditional brewing method. The difference: Zafran Chai features saffron for a floral, aromatic profile with a distinctive golden colour, while Karak Chai delivers a bold, sweet, cardamom-forward flavour. Both are best sellers at every FiLLi Cafe.
FiLLi Cafe was founded by Rafih FiLLi in 2004. He took over his father's small cafeteria in Al Mamzar, Dubai, and introduced his signature saffron-infused tea to customers. The nickname 'FiLLi' traces back to his school days. From that single outlet, he built FiLLi into the largest tea cafe chain from the Middle East — a journey recognised by Harvard Business School (2018 case study) and TEDx.
FiLLi is the only tea cafe brand featured as a Harvard Business School case study (2018). Our signature Zafran Chai uses organically grown Kashmiri saffron — a recipe perfected over 20 years. Unlike other tea chains, every cup is brewed fresh by trained chai makers using FiLLi's proprietary blends. The brand has won Best Tea in UAE awards and founder Rafih FiLLi is a TEDx speaker. From one stall to 100+ outlets across 13 countries, FiLLi is the tea brand built on authenticity.

Menu & Ordering

FiLLi Cafe's menu features signature chai varieties (Zafran Chai, Karak Chai, Masala Chai, Cardamom Tea, Adrak Chai), iced refreshments, signature coffee, wellness teas, shakes, and a full food menu including breakfast combos, sandwiches, wraps, paratha rolls, street specials, kids meals, and desserts. All items are prepared fresh daily. Visit fillicafe.com/menu for the complete menu with prices.
You can order through the FiLLi app (available on iOS and Android), via order.fillicafe.com, or through delivery partners like Talabat, Deliveroo, and Careem in the UAE. The FiLLi app also offers exclusive deals and a loyalty rewards programme — earn points with every cup of chai.
Yes! FiLLi tea powders and tea bags are available for purchase online at order.fillicafe.com and Amazon UAE. Varieties include Zafran Chai, Karak Chai, Masala Chai, Cardamom Tea, and more — available in 300g powder and convenient tea bag formats. You can also buy them at any FiLLi Cafe outlet. Perfect for recreating the FiLLi chai experience at home.
Yes, all FiLLi Cafe locations serve 100% halal food and beverages. Our ingredients are sourced from certified halal suppliers, and our kitchen operations follow strict halal guidelines across all 13 countries we operate in.
Yes, FiLLi Cafe provides catering services for corporate events, weddings, exhibitions, and private gatherings. Our catering menu includes live chai stations with a dedicated tea maker, food platters, and customised beverage packages. Contact us at info@fillicafe.com or visit your nearest branch for catering enquiries.
Yes! The FiLLi app features a loyalty programme where you earn points with every purchase. Points can be redeemed for free chai, food items, and exclusive offers. Download the FiLLi app from the App Store or Google Play to start earning rewards with your next cup.

Locations & Hours

FiLLi Cafe operates 100+ stores across 13 countries: UAE (40+ locations across Dubai, Sharjah, Abu Dhabi, Ajman, and more), Qatar, USA (Houston, New York, Virginia), UK (London, Manchester), Canada, Oman, India (Chennai), Pakistan (Lahore), Nepal (Kathmandu), Mauritius, Seychelles, Sri Lanka, and Australia. Use our store locator at fillicafe.com/store-locator to find the nearest branch and get directions.
Most FiLLi Cafe locations are open from 7:00 AM to 2:00 AM on weekdays and 7:00 AM to 3:00 AM on weekends — perfect for early morning chai, afternoon breaks, and late-night cravings. Hours may vary by branch and during Ramadan. Check the store locator at fillicafe.com/store-locator for exact timings at your nearest FiLLi.

Franchise & Business

FiLLi Cafe offers franchise opportunities worldwide with three formats: Kiosk (150-250 sqft), Express (400-700 sqft), and Flagship (800-1500 sqft). We provide comprehensive support including training, supply chain, marketing, and operations. The initial franchise term is 7 years, renewable for two additional 7-year terms. Visit fillicafe.com/franchise or email franchise@fillicafe.com for investment details.
FiLLi Cafe heritage
From One Cup to 100+ Stores

Discover the FiLLi Story

From a single tea stall in Al Mamzar, Dubai to a global chai movement — learn how Rafih FiLLi built the most loved tea brand in the Middle East.

Our Story Contact Us