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I lived in Dubai for eleven years. When the job in London came, I had 30 days to pack my life into boxes. On the last day, I went to FiLLi and bought six boxes of the Zafran tea powder. My wife thought I was being dramatic. Three months into London winter, with grey skies and 4 PM sunsets, she asked me to order more. We now keep a standing order — 10 boxes every quarter, shipped to our flat in Notting Hill. Our British neighbours have started asking for it. Last Christmas, we gave tea powder as gifts. Everyone asked where to buy more.